Thursday, August 16, 2007

BDPE - Segata Sanshiro: The Legend

It is very very funny promotion campaign.

By the end of 1997, the Sega Saturn had completely failed in the United States, and Japanese sales were in trouble as well. Sega knew it had to come up with a genius marketing plan to stay competitive. And there was only one man for the job: SEGATA SANSHIRO.

This short documentary traces the life and death of one of the greatest video game advertising icons ever.

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